Certificate Courses

What if…
You could experience education, training, and get clock hours in one day. How would this change your career and business?

MPI Certificate Courses at IMEX America

Ready to advance your career in the areas of inclusive event design, healthcare meetings management, crisis communication and planning and event marketing? Smart-level certificate programs from the MPI Academy take place Sunday, Sept. 8, and Monday, Sept. 9, ahead of the IMEX America trade show. 


Course Schedule

 

Inclusive Event Design
Sunday, September 08, 2019 
1:00 PM - 5:00 PM (PT)

 

Details

This training program focuses on practical actions that event planners take to create inclusive environments for events. As part of the learning experience, participants will explore the need for inclusion as well as consider what event participants may need in order to fully participate. The actions are couched in the framework of an event planner’s role as an inclusion broker, a professional who intentionally applies various strategies to support the participation of individuals and groups.

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Healthcare Meeting Compliance Certificate
Sunday, September 08, 2019 
1:00 PM - 5:00 PM (PT)

 

Details

This program is taught by professionals specifically trained to develop a competency foundation while building critical thinking skills through case studies, business simulation, discussion and active exercises. The intensive four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment. Upon completion of this program, attendees will earn the HMCC designation, which signifies that they are aware of the latest compliance regulations that impact healthcare meetings.

 

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Crisis Communications Certificate
Monday, September 09, 2019 
10:00 AM - 5:00 PM (PT)

 

Details

When a crisis occurs at our events, it is our responsibility to be prepared to communicate with our attendees and stakeholders. We need to make sure there is a crisis communications plan, spokespeople are trained to respond in the moment, and that we are ready to communicate to our attendees across multiple platforms including social media. Being prepared ultimately comes down to developing a communications plan that includes three things: 1) auditing vulnerabilities, 2) training spokespeople, and 3) establishing means of communicating. In this course, we will answer your burning questions about how to use social media and other forms of communication when it really matters. The basic steps of effective crisis communications are not difficult, but they require advance work to minimize risk and damage. Learn how to create a communications plan for your event and make critical decisions for your organization. Never be caught unprepared again!


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Event Marketing Certificate
Monday, September 09, 2019 
1:00 PM - 5:00 PM (PT)

 

Details

Live events are uniquely positioned to cultivate trust, business exchange, and learning through face-to-face interactions. They also illuminate customer buying signals but are often missed due to lack of data and impactful event marketing strategies. MPI has convened some of the best event marketing experts in the business to deliver unparalleled education that will prepare you to design and execute measurable outcomes associated with your event marketing efforts. During this course, you’ll examine strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue). 


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