Education Sessions







Create Your Own Experience

WEC19 is all about shared experiences—how to create them while having them—and you’re in charge of yours. Sessions start and end in different rotations in an open village floorplan, encouraging curiosity and making things more exploratory, experimental and exciting. We’re providing the sessions, but your educational experience is entirely up to you!



Saturday, June 15

TIME: 2:15 - 3:45 PM

This is not so much a presentation as an experience. Be forewarned that strange (but not too scary) things may happen during this session to test your attention to detail and spur conversation around safety, security, and liability. The facilitators, all experts in their respective areas of safety and security, risk management, and liability, will use physical experiences, recent real-world events, and hypothetical scenarios to create an experiential learning event designed to strengthen your knowledge about safety and security for meetings and events.

TIME: 4:15 - 5:15 PM

When meaningful stories are told—and heard—they can transform communities, individuals and companies. In collaboration with Dear World, we will provide a transformative experience that centers around the stories and voices of YOU, our community. Dear World is a tool that connects people through their meaningful stories and helps individuals find purpose to create a sense of connection and belonging with the world around them. On Sunday afternoon, this 3-day experience will kick off with Dear World storytellers Keshia Hannam and Robert Fogarty, who will set the scene. They'll invite you to get actively involved by learning the tools to tell your own Dear World story and take a beautiful portrait to show for it. Hear powerful—and maybe even unexpected—stories from members of the MPI community. Get ready for a powerful shared, possibly transformational experience. Get ready for Dear World.


Sunday, June 16

TIME: 10:00 - 11:00 AM

The greatest source of lost revenue for your business is the prospect you never knew about. They clicked away without buying, drove past without stopping in, or hung up on your voice mail system. Worse yet, you have no idea who they were, or how many there were. So, how do you earn and keep customers when patience is short and alternatives are only a short drive or a click away? In this hard-hitting and entertaining presentation, popular Customer Experience and Marketing expert David Avrin, CSP will shine a light on the monumental shift in purchasing behavior and expectation, while showing your team everyone's role in eliminating barriers, engaging prospects and creating Customer Experiences worth sharing.

TIME: 11:15 - 11:45 AM

The margin for error in a magic show is very narrow. When achieving the impossible, it is important that the goals for each act are identified and established beforehand. There is no better way to illustrate this concept than to prove to the audience that—through a feat of seemingly impossible magic—the events of the entire show were prepared before it even began. The emphasis is not on the planning of every logistical element of the show; it's on guiding perspective, spotlighting influence and challenging belief systems. Vinh's focus is on designing an audience experience and will provide you with insights in how he does it. He will show you how to design a shared experience in its truest form.

TIME: 2:15 - 3:45 PM

This is an interactive workshop that combines lecture, experiences, discussion and Q & A to maximize learning in a fun environment. A portion of the lecture is delivered while attendees are blindfolded to get them thinking and learning differently. Also, while blindfolded, attendees will work in teams to complete simple tasks in competition with other teams. This leads to a unique understanding of what it's like to be blind and segues nicely to a discussion about specific ways to interact properly with blind people and ways to make events more inclusive. They will also learn about the Americans with Disabilities Act and how it now applies to blind people. Attendees will learn about different forms of blindness and some of the less obvious challenges faced each day. I illustrate how the world appears to me, and ultimately my closing remarks tie everything together and are designed to empower, inspire, and lift the human spirit!

TIME: 2:15 - 3:45 PM

There is very real magic in the ability to communicate at extraordinary levels. It allows people to shift mindsets, close deals, build relationship bridges, overcome objections and connect in ways that foster leadership, teamwork, and exponential growth. Master communicator, magician, entertainer, and keynote speaker Vinh Giang captivates audiences with the tools, skills, and strategies that allow them to transform themselves into dynamic communicators. The lessons learned in this non-conventional, no-box-at-all Master Class are much more than just learning to speak to each other as human beings. With years of innovative study in theatre, arts and speaking, Vinh shares visionary insights that help strengthen and build self-confidence. Put fear in the rear-view. Teach your team to be more fluent and flow with clarity in their words. Deliver with authority. Rise above the noise of the crowd and stand out as leaders in their business and their lives. You'll take your team and your business to entirely new levels.

TIME: 2:15 - 3:45 PM

Customer Experience (CX) has a foothold at many individual companies now. The next frontier of opportunity is coordinating experience delivery among multiple companies for shared customers. The meetings and events industry has more potential to create value using shared experiences than any other. Shared experiences can help you: attract additional attendees and sponsors; generate more word-of-mouth; and earn more for event owners and management companies. This interactive session will introduce meeting industry professionals and suppliers to new, market-proven, strategy and planning tools like journey mapping and future storytelling. Several organizations can focus on their shared customers using these tools to deliver remarkable, seamless, and transformative experiences. Participants will hear examples of multi-company successes as they learn about these tools. Participants will be engaged by seeing these tools in action as several of their colleagues use them live on stage to address a real-world, strategic meeting and planning opportunity.


Monday, June 17

TIME: 8:00 - 9:00 AM

Are you prepared for Asia-Pacific reporting requirements? According to health-care information company IQVIA, China was the world's second-largest national pharmaceutical market in 2017—worth $122.6 billion. It was also the biggest emerging market for pharmaceuticals with growth tipped to reach $145 billion to $175 billion by 2022. For comparison, the world's largest health-care consumer, the U.S., spent $466.6 billion in 2017 and Japan spent $84.8 billion in the same year. China already has ambitions for exporting generic medication. Last year, Chinese pharmaceuticals obtained U.S. Food and Drug Administration approvals for 38 generic drugs, up from 22 such approvals in 2016. In the Asia-Pacific region and beyond, the pharmaceutical, biotech, and medical device industries increasingly face a challenging regulatory and enforcement landscape. This session will address the complex legal, regulatory, and compliance issues encountered by pharmaceutical, biotech, and medical device manufacturers doing business in the Asia-Pacific region.

TIME: 8:00 - 9:00 AM

Uncertainty is everywhere and being able to minimize it is a key element of self-leadership and success. Being able to stay ahead of uncertainty is a great way to fuel self-confidence and minimize self-doubt. Since age fifteen, when I was told I was going blind, I've dealt with constant transition and uncertainty. At a young age I developed my visionary approach to being in control of my future rather than just letting life happen to me. If we don't learn to be adaptable and control our own future, then we're choosing complacency and simply playing a cameo role as life unfolds around us. I explain how imagination, which I call my "inner movie", is a powerful tool that can be used to stay a step ahead and gain more value and happiness out of each day. I talk about five ways your "inner movie" can be used to minimize uncertainty, build strong relationships, remove obstacles, and achieve dreams. Attendees will walk away with tools they can immediately apply to their personal and professional life, and with the motivation to use these tools to implement changes they desire. Attendees also gain a new and important sense of optimism and gratitude and learn how to use these values as the cornerstone to happiness and the foundation on which to build their success.

TIME: 8:00 - 9:00 AM

A meeting planner's work is never done, and it may be only in their dreams that projects get completed and tasks get crossed off the list. Projects and to-dos fall into several categories and learning to identify which ones can be delegated or deleted all together will help in managing your workload. In this session, you'll learn how to manage projects and teams in a way that provides more focus and energy for the most pressing items sitting on your desk. As the work cries out to be tackled and interruptions seem constant, learning to prioritize and differentiate your work will help to make your dreams come true!

TIME: 8:30 - 10:30 AM

Risk management continues to be a hot topic in the events industry, but the focus is always on reacting to a catastrophe or disaster. While catastrophes and disasters are horrific, they are the responsibility of governments not event professionals. As an industry we need to concentrate on being proactive. We want to learn how to anticipate, prepare, monitor, and respond to risks at events. This session will use the Robson Risk Management Model, case studies, and discussions to give you a better understanding of how you approach risk.

TIME: 9:30 - 10:30 AM

Does the term "smartphone" strike you as an oxymoron? How can a device we look at nearly 100 times a day be smart—or even good for us? Today's smartphones are mini-computers, with their sleek design, battery life, and storage capacity. Ever wonder what others know about their phones that you don't? There are amazing apps, programs, and shortcuts designed to increase your productivity that you may be unaware of. Whether you're loyal to Android or Apple, you'll come away with tips and ideas for maximizing the most important piece of technology to the modern era: the smartphone. Dozens of meeting professionals were interviewed in the creation of this presentation, making it unique to meeting planners and hospitality partners. This session includes activities involving your smartphone so come ready to play and you'll leave pushing all the right buttons!

TIME: 9:30 - 10:30 AM

Many people who like to cook know how a gazillion recipes but end up making the same handful of recipes week after week. It's the same with event design, isn't it? We know tons of techniques for (legally) spicing up a meeting or event, but we tend to use the same go-to activities or techniques event after event after event. It's time to spice up our events! This yummy session shares creative, unique ‘recipes' for shaking up your next event. During this appetizing session, participants learn about the ingredients for each recipe and potential uses for it. Wendy pays homage to the ‘chef' who shared the recipe and shares examples of how others have used the recipe for various types of meetings. Participants will get to sample several of the activities during the session. In small group exercises, participants discuss how they can apply the recipes to their own upcoming programs and even how they might tweak a recipe by adding their own ‘flavor' to it. A handful of attendees are selected to share their recipe with the larger group.

TIME: 11:00 AM - 1:00 PM

In Michael Cerbelli's: The Hot List™: 2019, Michael takes the hottest, newest and most inspiring event and entertainment insights and showcases them for the WEC audience in a breathtaking 90-minute, head-spinning romp. A word of advice; have your espresso on board—and don't blink, you might miss something! With "The Hot List™," Michael identifies fresh trends in the ever-changing marketplace and showcases acts and innovations for enhanced experiential marketing. "Michael Cerbelli's: The Hot List™" is more than an education in the direction of event production, it is Michael's way of giving back to the industry which has given him so much.

TIME: 1:30 - 2:30 PM

The events industry has done a good job at keeping up with simple technological changes over the last decade - it started with the internet, then mobile, but now there's a third wave in the making. They may sound unfamiliar, but the impact the Internet of Things (IoT), robotics, and automation will have on expectations from an event's attendees, exhibitors, speakers and sponsors within the next decade will be massive. The day is coming fast when an attendee, from the moment they register for your event to the moment they walk out of your venue, will always be connected. Autonomous cars will bring attendees, followed by their robotic luggage, to your event's touchless check-in experience. Smart venues will be equipped to constantly feed live and hyper personalized suggestions right into their digital badges. Half of your attendees will be sitting on the other side of the planet, experiencing your event via telepresence robots. Attend this session to see live demos, peer into the future of events, and learn how you can get ahead of the technology curve for your own events starting today.

TIME: 1:30 - 3:00 PM

Meeting planners invest months of preparation for an event and yet the final 30 days are critical to success. We've seen scenarios play out a thousand times and learned what you can do in the last month to refine your plan and perfect your event. The final steps preparing for your event, and especially your keynote presentations are critical to your success. The food, space, decor can all be perfect, but if any of your general sessions go south, that is all people will talk about. There are tried and true methods of planning for keynote presentations that will ensure the many details are covered, and more importantly, that your production team is all in sync as well. In this session, we will walk through the final checklists production specialists use in preparing for events. We will talk through how show flows are created, the terminology used, and reviewing content and media prior to the big day.

TIME: 1:30 - 2:15 PM

In this presentation, Ross Simmonds is going to share everything a Communications professional needs to know about artificial intelligence. Starting with an introductory look at what Artificial Intelligence is and building on that idea to share how it's impacting the world of communications as we know it. At the end of this talk, you'll be better equipped to understand AI today and prepare for the AI impact of tomorrow. One of the most immediate impacts that Artificial Intelligence is having on communication is through the augmentation of skills and the rise of new communication techniques. Ross will share some of the ways AI is already impacting our lives as communicators and some of the various tools and techniques that every professional should be aware of and watching.

TIME: 1:30 - 2:45 PM

In this session, the facilitators, a hotel attorney and a planner attorney, use a "mock trial" style of presenting to detail issues surrounding meeting/events contract disputes. Attendees will be broken up at tables as different "juries." The attorneys will facilitate portions of a mock trial related to breach of contract scenarios. After each segment, the table of "jury members" will take a short period of time to deliberate the issues presented. At the conclusion, the respective "juries" will announce their findings and the aspects of the mock trial that led them to their conclusions. They will also provide suggestions as to how the conflict could have been avoided during the initial negotiation process. This is a highly interactive experiential learning process, as it gives the attendee a new perspective as to what considerations are important to the jury. Following the mock trial, the facilitators will debrief the audience and answer questions as to how to handle contract modifications.

TIME: 2:45 - 3:30 PM

Many of us spend a disproportionate amount of time focused on generating traffic from Google and AdWords. We pray that our featured snippets last forever and hope that our competitors never outrank us. In a world where SERPs are quickly changing and algorithms are wiping out entire business models, it's becoming important for marketers to embrace a diverse set of channels for traffic and attention. In this session, Ross will deliver an engaging presentation that shows marketers, creators, speakers and events -- how to get the best bang for their buck out of their content. What should they do after pressing publish on a blog post? How can they spread a video to thousands of people online? This talk will share all the secrets.


Tuesday, June 18

TIME: 11:00 AM - 12:15 PM

Ever wonder if your client is happy? Ever wonder if your attendees were happy? Ever wonder what you can do better? Ever wonder what you did great? All these questions can be answered by conducting strategic research. This session will focus on understanding a strategic research process, including how to create strong goals and objectives, how to write effective questions, and the types of research that can be used with different types of events.

TIME: 11:00 AM - 12:15 PM

Going from planner to designer is an adventure with many twists, turns and unexpected decisions to make along the way. This interactive activity will simulate the various phases of the meeting design process, highlighting how decision points along the way can help you make the transition to designing true event experiences. Using the familiar Choose Your Own Adventure books as inspiration, the highly collaborative model requires participants to work together to weigh the data, information and considerations available to make the "right" decision at each phase. Through the bumps and surprises along the way, participants will prepare themselves take on the role of designer for their own events.

TIME: 2:45 - 3:45 PM

The most valuable asset of MPI is our network and our collective knowledge—let's use it! In this breakout, we will anonymously submit the problems and greatest challenges we face in our work. The group will vote on which challenges they feel are the most pressing to discuss and work on. Then, utilizing a tailored Open Space process, we will break into sessions to brainstorm and provide solutions. Anonymity empowers authenticity. In this session, you will experience the increase in candor that is created by truly valuing anonymous collaboration and feedback.

TIME: 2:45 - 4:00 PM

In this session, the facilitators, a hotel attorney and a planner attorney, use a "mock trial" style of presenting to detail issues surrounding meeting/events contract disputes. Attendees will be broken up at tables as different "juries." The attorneys will facilitate portions of a mock trial related to breach of contract scenarios. After each segment, the table of "jury members" will take a short period of time to deliberate the issues presented. At the conclusion, the respective "juries" will announce their findings and the aspects of the mock trial that led them to their conclusions. They will also provide suggestions as to how the conflict could have been avoided during the initial negotiation process. This is a highly interactive experiential learning process, as it gives the attendee a new perspective as to what considerations are important to the jury. Following the mock trial, the facilitators will debrief the audience and answer questions as to how to handle contract modifications.