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WEC: Elevating events through rock ‘n’ roll and neuroscience

By Jason Hensel, Journalist | Feb 27, 2024

Mark Schulman believes we all have rockstar DNA. That means you’re maximizing your potential to perform at your highest level.

Along with Heather Crider, Schulman will present a powerhouse keynote session at MPI’s World Education Congress (WEC) in Louisville, Ky., May 20-22. “Hacking the Rockstar Brain” combines brain science with rock ‘n’ roll to help people elevate their confidence. 

Attendees will learn the secrets of how great performers overcome anxiety and doubt. They’ll also learn communication strategies that are immediately effective, receive brain-based tools to help them with mental fitness and well-being and understand what it really means to connect with others. 


One of the reasons to attend an event, Schulman says, is to have a presenter elevate your life and perspective through an entertaining, interactive and unforgettable experience.

“We combine the secrets of the greatest rockstar performers, simple neuroscience techniques, unique kinetic interaction, live musical performance and an exclusive multimedia experience,” Crider says. “Our keynote is truly a show from two world-class presenters you would never expect to share the stage.”

Coaching others

Schulman is used to sharing the stage with some of the world’s greatest rock and pop stars. For more than 30 years, he toured the world as a drummer for such acts as P!nk, Billy Idol, Cher, Foreigner, Stevie Nicks and many other world-class artists. Readers of Modern Drummer voted him as one of the “Top 3 Pop-Rock Drummers” in its annual poll in 2014, and he was the magazine’s feature cover artist in 2019. He’s appeared on American Idol, the GRAMMYS, David Letterman, Conan O’Brien, Jon Stewart, The Tonight Show and The X Factor. His focus, though, is now on public speaking.

“I realized that I can have a greater impact and be of deeper service to people as a keynote speaker than simply a touring drummer,” Schulman says. “I believe that my many years of experience working with some of the greatest performers on the planet has given me a platform for which I can share performance and leadership secrets and perspectives that are uniquely mine. Being of service has become my primary goal and being a full-time keynote speaker is the greatest way in which I can serve people in all positions and all walks of life.” 

Crider is a certified neuro-performance coach and an expert in helping people experience growth and thought transformation. Her focus is on empowering overwhelmed professionals to help them overcome burnout, unleash mental breakthroughs, increase energy and make deeper, personal connections. She is the host of the Go Reflect Yourself Podcast and has appeared in Forbes, Yahoo Finance, Brainz Magazine and Thrive Global.


Crider has served as a CEO, collaborating with various Fortune 500 companies, but after being a corporate leader and owning her own business, she says she encountered several significant emotional experiences that left her overwhelmed and burned out.

“I learned that despite being a successful high performer, I lacked real skills to cope with our fast-paced modern world,” Crider says. “Fortunately, I discovered practical neuroscience and neuroscience mentors to help me overcome my own personal challenges.” 

She realized that personal growth is a lifelong commitment and that through brain retraining techniques you can retrain your brain to combat stress, focus more and have more success. 

“I recognized that I have a natural ability to coach others to overcome challenges by applying the power of neuroscience,” Crider says. “My purpose and responsibility in my life is to teach these techniques to others.”

On her website, she writes that much of her training and mastery has been in the financial and marketing world.

“When asked to speak at a woman’s conference in 2008 regarding women and investing, I ended up speaking about the life priority and balance triangle; leaving money and investing only a blip of the talk!” she writes. “And the audience appreciated the reality check. This led me to realize how important it is to talk about life’s true priorities, no matter what type of business or business owner.”

She was a guest speaker on John Assaraf’s Brain-A-Thon to share her success story about how brain retraining and neuro-wisdom can positively affect business success. 

“That year, my internet marketing company I co-founded made its first $1 million,” she writes. “Since then, I have not only been passionate about helping others succeed in their businesses, but I have also incorporated mindfulness and neurocoaching in my consulting and coaching practice, helping people be better versions of themselves through practical neuroscience, emotional intelligence and mindfulness.”

The three C’s

Schulman says people deserve to be empowered and confident beings. He and Crider help audiences access that through the idea of the three C’s.

“The pressures and demands leaders face are overwhelming,” Schulman says. “They can feel like imposters because many leaders are truly unprepared emotionally to take responsibility for others while negotiating their own responsibilities and obligations.” 

Crider says their programs and presentations focus on helping leaders apply neuroscience techniques and performance strategies to achieve emotional growth and clarity through connection, communication and collaboration. 

“The three C’s represent the logical sequence that will allow you to achieve this,” Crider says. “In order to tap into your rockstar DNA to achieve peak performance, the three C’s are the roadmap.”

For example, there is one communication technique Schulman suggests that is immediately effective.

“Our daily world places so much emphasis on immediacy, which causes reaction versus response,” Schulman says. “Learning what we call ‘The Power of The Pause’ will teach you how to choose an empowered response rather than an impetuous reaction.”

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Jason Hensel, Journalist

Jason Hensel is a freelance writer based in Dallas.