Event Design Certificate Program



Event Design Certificate
Event Design Certificate
Event Design

Design Your Event Canvas.
Gain Skills in Visual Event Planning.

The Event Design Certificate Program is an immersive three-day training course that will innovate the industry by teaching a systematic 10-step visual approach to event design for meeting planners. Program participants will learn critical skills that will enable them to design events based on stakeholder needs and then prototype event designs using the #EventCanvas, a strategic event management template for developing new or documenting existing events and conference models.


Participants of this course receive:
24 clock hours in CMP-IS Strategic Domain G: Meeting or Event Design

Member: $1,950 / Standard: $2,450



What You'll Learn

Three days of training, corresponding to the three levels of workplace responsibility (coordinate, manage and direct).

Level 1:

Coordinate - Application of #EventCanvas Basics

#EventCanvas Basic skill set and awareness - Stakeholder awareness, analysis and behavior mapping (Empathy Maps) and basic application of the #EventCanvas to articulate how the event can change the behavior of the stakeholders. Basic skills include the ability to interpret and create an Event Canvas Boundary box and discuss stakeholder needs.

Level 2:

Manage Event Design using the #EventCanvas

Familiarity with the #EventCanvas as a User Interface - Prototyping and application of the canvas to discuss, prototype and make informed decisions using the Event Canvas as a compass for the team to create impactful events with informed team members have used the process previously. Application of the Event Simulator, a toolkit with facilitation cards to enable team collaboration on creating events using the #EventCanvas.

Level 3:

Direct Event Design & Facilitation of a team through the #EventCanvas process

Application of the #EventCanvas as an Experience Interface - Prototyping and application of the canvas to facilitate a team alignment, discussion, prototyping and decision making using the #EventCanvas as a compass for the team to create impactful events. You’ll learn to guide a team through the process, articulate jobs to be done into actionable objectives per participant for event ROI measurement post event; guide a team through the process and lead the way to a successful design.

Onsite Engagement Team

Program co-creators, Ruud Janssen and Roel Frissen will be your trainers for this certificate program. Find out more about Event Model Generation.


San Diego State University 

The School of Hospitality and Tourism Management is tailored to meet both industry needs and student expectations. Our robust curriculum, both practical and visionary, ensures students graduate with a strong business foundation and a real understanding of industry complexities and demands. But a degree from the School of Hospitality and Tourism Management is only one aspect of a student’s education. A strong leadership and business foundation is essential, but of equal importance is the extracurricular and experiential learning that goes with it.


The #EventCanvas

The #EventCanvas is a strategic management template for developing new or documenting existing events and conference models. It's a visual chart with elements describing an event's promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected return. The canvas articulates how the behavior changes as a result of having participated in the event as well as stating the required levels of satisfaction against expectations. Additionally, the canvas outlines the costs and expected revenues in relation to the customer journey (service design) and the instructional design of an event.




Upcoming Programs

Event Design Certificate Program

January 10-12, 2019
09:00 – 17:00

San Diego State University
San Diego, CA, USA

Register Now

Event Design Certificate Program
Montreal Canada

Registration Coming Soon
August 17 -19, 2019

Concordia University Montreal


Event Design Certificate Program

Registration Coming Soon
August 29 - 31, 2019

University of Amsterdam


Future Deliveries

Please enter your information below to register your interest for future deliveries. You will receive an email notifying you once new session dates are published for this program and you will have first access to register. Note that you will need to add mpiacademy@mpiweb.org to your safe senders list so that the email does not end up in spam.