Video: Looking Beyond Squares and Rectangles

We all know that content is king. But until recently, little attention was made to how content was shared. The advent of affordable high brightness projection and modular LED walls in recent years makes cutting edge video more exciting and attainable than ever. Consider the following applications to enhance video at an event:

• Directly map projection onto existing architectural elements.   Blank walls become a canvas and obstructions like doorways and windows become part of the show.   Projectors in the 14k-20k ranges are a sweet spot for walls that are 15’ tall and as wide as 80’!
• Use high definition modular video walls to create the set.  The stunning results - an immersive environment designed to delight and captivates attendees while showcasing content in the most engaging way possible. LED walls can be used in any brightness room or in situations that compete with direct sunlight where projection is not an option
• Imagine video designed around the event’s aesthetic, logo or branding. Secure a non-traditional screen size and add an element of surprise. Ovals, rounds and curved screens are readily accessible. The days of squares and rectangles are over!
• Program a screen to morph from décor to presentation to branding and back again, literally with the push of a button. Video switchers easily create visual effects (mixes, wipes) between scenes.  If seamless transition is the challenge, then switchers provide an easy answer.

If content is truly king, then the video screen supporting the message has evolved into a golden chariot!

Photo Credit: Sean Su/PurplePhotoCo